Liquid Death Founder Goes Bubbly: Mr. Fancy Canned Wine With Sazerac
Source: VinePair (Sep 2026)
In a massive aesthetic shift, Mike Cessario — founder of punk-rock canned water company Liquid Death — is partnering with Sazerac to launch a new canned sparkling wine called Mr. Fancy.
The “American Bubbly” comes in at 5.5 percent ABV in both Brut and Rosé varieties, with a 6-pack at a suggested retail price of $14.99. Water, whiskey giant, wine can — the Cessario playbook says put it in a tallboy and let the branding do the talking.
Comments (3)
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Blackstrap
Been waiting on this one since the announcement. Retailers near me say stock is moving fast.
LibertyBrew
Wish more outlets would cover the practical side — what this means at the range, not just the press release.
FlatFoot
The comments section almost never has anything this reasonable going on. Cheers.
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